This brand identity project, named “Pop-Up Paddle Boarding,” was created for a small start-up paddle boarding company in Ft. Lauderdale, FL. The company's goal was to develop a logo that could be used across various marketing and social media materials. They emphasized the use of vibrant colors to reflect the lively location and environment. Numerous sketches and vector designs were explored, offering a variety of options before finalizing the chosen logo.
Note: This project was created in Adobe Illustrator.
Pupb Logo
Pupb Flyer
Pupb Surfboard
Pupb Ivory T-shirt
Pupb White T-shirt
Sketches & Planning
