This hypothetical rebrand project for the Ugg company aimed to modernize and update the logo's appearance. The goal was to omit the serifs, giving the logo a softer and more youthful feel. To maintain the integrity of the original logo, slight sharp edges were incorporated into each letter, even though the new design is entirely sans serif. The new concept wasn't derived from manipulating an existing typeface but was instead developed from an original sketch idea.
Note: This project was created in Adobe Illustrator.
Original & New Logo Comparison
Original & New Logo Comparison
Primary Logo
Primary Logo
Secondary Logo
Secondary Logo
3D Logo Concept
3D Logo Concept
Store Signage 1
Store Signage 1
Store Signage 2
Store Signage 2
Ugg Black Box Angle 1
Ugg Black Box Angle 1
Ugg Black Box Angle 2
Ugg Black Box Angle 2
Ugg Black Box Angle 3
Ugg Black Box Angle 3
Ugg Shoebox w/ Primary Logo
Ugg Shoebox w/ Primary Logo
Ugg Shoebox w/ Secondary Logo
Ugg Shoebox w/ Secondary Logo
Tan Winter Hat w/ Primary Logo
Tan Winter Hat w/ Primary Logo
Gray Winter Hat w/ Secondary Logo
Gray Winter Hat w/ Secondary Logo
Black Winter Hat w/ 3D Logo
Black Winter Hat w/ 3D Logo
Black & Tan Winter Hat w/ Primary Logo
Black & Tan Winter Hat w/ Primary Logo
Ugg Iphone Instagram Profile 1
Ugg Iphone Instagram Profile 1
Ugg Iphone Instagram Profile 2
Ugg Iphone Instagram Profile 2
Sketches & Planning

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