Ugg Rebrand

Visual Identity, Logo Design, Package Design

This conceptual rebrand project for the Ugg company aimed to modernize and update the logo's appearance. The goal was to omit the serifs, giving the logo a softer and more youthful feel. To maintain the integrity of the original logo, slight sharp edges were incorporated into each letter, even though the new design is entirely sans serif. The new concept wasn't derived from manipulating an existing typeface but was instead developed from an original sketch idea. Both low & high fidelity wireframes for the instagram UGG profile were created in Adobe Illustrator and XD. The shoe box Ugg label information was created in Illustrator as well. The final result (digital elements) of the social media profile visual were created solely in Illustrator.

Note: This project was created in Adobe Illustrator & XD. Social media (Instagram profile) wireframe & graphic arrangement, designed completely in Illustrator.