This hypothetical rebrand project for the Ugg company aimed to modernize and update the logo's appearance. The goal was to omit the serifs, giving the logo a softer and more youthful feel. To maintain the integrity of the original logo, slight sharp edges were incorporated into each letter, even though the new design is entirely sans serif. The new concept wasn't derived from manipulating an existing typeface but was instead developed from an original sketch idea.
Note: This project was created in Adobe Illustrator.
Sketches & Planning