This class project involved designing a concept for an AI electric car welcome kit. The objective was to create a new company or use an existing one and develop an AI electric car model as part of their lineup. For my concept, I chose to create a subdivision of electric vehicles under Toyota, called "Ultra." As this subsidiary operates as its own entity, I also designed a new logo for the company to use in marketing materials. It was important to include a few hypothetical futuristic features for the electric car, so I chose to incorporate touch ID for unlocking and starting, a digital assistant, and a shape-shifting mode.
Note: This project was created in Adobe Illustrator & InDesign.                                              
Ultra Welcome Letter
Ultra Welcome Letter
Ultra Logo & Vehicle Description
Ultra Logo & Vehicle Description
Ultra Vehicle Specs
Ultra Vehicle Specs
Ultra Vehicle Features
Ultra Vehicle Features
Ultra Vehicle Perks
Ultra Vehicle Perks
Ultra Thank You Message
Ultra Thank You Message
Ultra Handmade Giftbag
Ultra Handmade Giftbag
Sketches & Planning

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