This class project involved designing a concept for an AI electric car welcome kit. The objective was to create a new company or use an existing one and develop an AI electric car model as part of their lineup. For my concept, I chose to create a subdivision of electric vehicles under Toyota, called "Ultra." As this subsidiary operates as its own entity, I also designed a new logo for the company to use in marketing materials. It was important to include a few hypothetical futuristic features for the electric car, so I chose to incorporate touch ID for unlocking and starting, a digital assistant, and a shape-shifting mode.
Note: This project was created in Adobe Illustrator & InDesign.
Ultra Welcome Letter
Ultra Logo & Vehicle Description
Ultra Vehicle Specs
Ultra Vehicle Features
Ultra Vehicle Perks
Ultra Thank You Message
Ultra Handmade Giftbag
Sketches & Planning
