Ignited Puzzles

Visual Identity Design, Packaging Design, Information Design

This product design brand project involved creating a company to launch two new puzzles and corresponding puzzle boxes, targeting two different audience groups. The project included developing brand elements such as a logo, two distinct puzzle box designs, and an advertisement to accompany the deliverables. To ensure a clear and effective execution, the project required research on the target audience and the creation of a user persona. This persona, a fictional character representing a segment of the target audience, included a photo, demographics, motivations, goals, frustrations, and other relevant information. Additionally, a brand tear sheet was created for logo conception, outlining the brand's visual identity and direction.

Note: This project was created in Adobe Illustrator & InDesign.