This branding project was created for Flatbush Brewery, a startup craft brewery based in Brooklyn, NY. The client requested a logo that captured the essence of a brewery—evoking tradition, craft, and community, while still feeling approachable and contemporary.
The final design reflects the spirit of the Flatbush neighborhood and the artisanal nature of the brewing process. Drawing inspiration from classic beer label aesthetics and modern typography, the logo balances heritage and freshness, making it adaptable across packaging, signage, and merchandise. The color palette—featuring a bold red and deep blue—was intentionally chosen to reflect the colors of the Haitian flag, honoring the owner’s cultural background and further rooting the brand in a sense of personal and community identity.
This project highlights my approach to collaborative brand development, combining client vision with strategic design choices to build a memorable and culturally grounded visual identity.
Note: This project was created solely in Adobe Illustrator.
Original Design Concept
Black & White Version
Final Design w/ Color Palette
Original Sketch Idea for final logo
