The "Let's Take a Breath of Fresh Air" project was part of a design competition focused on raising awareness and promoting a smoke-free campus culture. Through visual communication, the project aimed to inspire positive change, encourage healthy habits and behaviors, and foster a sense of pride in these practices. The target audience included Howard University students, faculty, and staff. The visual I created named "Cause & Effect" won the contest, earning a cash prize, an interview feature in the university magazine, and use in marketing materials displayed around the university's campus.
Note: This project was sketched and then rendered into Adobe Illustrator to be vecotorized.
Sketches & Planning